May 20, 2012
Lilly Pulitzer Barnum's Animals boxes are a creative charitable cracker. The collaboration between the designer and cracker brand is to help raise awareness about children who suffer from facial deformities. The money from the boxes will be donated to Operation Smile, which helps children get corrective surgeries for deformities like a cleft palate.
Charity branding has become popular as of late. Recently, Hugh Jackman created a charity coffee brand.
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