April 9, 2012
The Tic Tac campaign "Worst Breath in the World" is a new take on the flash mob. The interactive ad features an unsuspecting bystander talking to the actors, who then, after a few moments, faint from the smell of the bystander's breath.
The prank leaves bystanders speechless, and some even attempt to aid the fainting actors. The stunt is a fun way to promote Tic Tac mints. For another cool flash mob idea, check out this flash mob proposal.
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