July 23, 2012
McDonald's Canada has gotten candid with its latest marketing campaign. The fast food company is answering questions from customers about why a burger in the ads looks so different from one they receive in store. McDonald's director of marketing Hope Bagozzi takes the camera for a behind-the-scenes look, in which you see food stylists arrange the condiments and toppings to the front to create a perfect-looking burger.
Hopefully McDonald's Canada won't experience a backlash like the McDStories Twitter promotion.
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