January 31, 2013
Just in time for the Super Bowl, mega fast food chain Jack In The Box has decided to release their Hot Mess Burger. The burger is a jumbo beef patty topped with jalapenos, onion rings and pepper jack cheese, on sour dough bread.
In addition to the launch, the company has produced an ad campaign with a 30-second Super Bowl spot, showcasing a factious band called Meat Riot. The Hot Mess song will be an option for customers to select on the chain's jukeboxes, as well as band merch for sale on HotMessBurger.com. The menu will also include Hot Mess potato wedges and a hot cinnamon shake.
Check out the Super Bowl spot below. What do you think of the 80s tribute?
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