July 19, 2011
Heineken is increasingly marketing towards the hipster market, as this "Handlebar Moustache" Heineken Light commercial proves. The commercial demonstrates situations in which a handlebar moustache might be less than ideal -- and one stellar situation in which the ironic facial hair fits right in.
The tagline of the Heineken Light ad is "Occasionally Perfect." The campaign is from the W+K ad agency in Amsterdam, and features creative direction by Stuart Jennings and Brandon Henderson.
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