December 1, 2011
McCann Erickson Lithuania recently commemorated its agency restart with bags of bloody Beaujolais Nouveau. Each blood bag was labeled with a new employee's name and face (get it, fresh blood?) and filled with red wine.
The team at McCann Erickson Lithuania went a step further, explaining, "Blood bags were packed into coolers filled with ice and recipients were encouraged to visit freshblood.lt to meet all the donors." For another promotional spin on blood, check out the Newcastle Werewolf beer released for fall 2011.
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