April 15, 2012
The Bulmers Cider Beer augmented reality app will be a tease to brew lovers. The app is designed to show users that it takes a little effort to pour a glass of cider into a pint. Augmented reality codes will be all over the United Kingdom in pubs and sampling events.
The campaign, designed by advertising agency Space, was to bring the brand to life within its consumers through interactive methods. For a cool way to see how other brands are using AR, check out the Qreo.
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