May 11, 2011
In Bogota, Colombia, Coca-Cola celebrated its 125th anniversary by turning a traffic jam into a drive-in movie during rush hour. "Ushers" offered concession treats like Coke, nachos, popcorn and hot dogs to those sitting in traffic as a big screen played a series of minute-long films. The screen also directed drivers to tune their radios to a specific station to listen to the films' audio.
The Coca-Cola drive-in movie was orchestrated by Ogilvy Colombia to cheer up Bogota commuters, who spend about 4 hours a day stuck in traffic, according to PSFK. Here's the video Ogilvy created of the stunt:
Photos by: PSFK
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