March 26, 2012
Starbucks Refreshers are the latest marketing venture from the mega-coffee shop brand in an effort to compete in the energy drink category. What sets this line of new drinks out from traditional energy drinks are the ingredients: natural fruit juice, ginseng and green coffee extract.
The 60-calorie caffeinated cans come in three different flavors: raspberry pomegranate, orange melon and strawberry lemonade. To see other Starbucks branding strategies, be sure to read 7 Breakthrough Starbucks Business Moves.
Image Sources:
.
