April 11, 2012
A South Korean Dunkin' Donuts interactive bus campaign called "Flavor Radio" is adding scent to traditional radio advertisements. The Flavor Radio is specially designed to recognize the noise of a Dunkin' Donuts ad and release a light aroma of coffee.
The campaign was so successful that it actually increased sales by 29 percent. For another bizarre yet resourceful way that DunkinÕ Donuts has made a splash with consumers, check out LeBron James promoting pork donuts in China.
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