May 25, 2012
Design firm ilovedust has created a special edition can of Red Bull that features extreme sports icon Travis Pastrana. The idea was to allow consumers a chance to interact with the brand, as the U.K. can will have a QR code to lead drinkers to digital content.
Recently, Red Bull announced the launch of Red Bull Total Zero. What do you think of the way Red Bull continues to innovate and serve its market?
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